Beijing World Championship
Opening Ceremony
Strategy
Innovation
Creative Producer
Creative Direction
Creating a 10 year anniversary spectacle during a pandemic
Beijing World Championship
Creative lead for the 2020 World Championship Opening Ceremony. I set the overall creative vision and guided a talented team of internal and external artists to deliver a jaw-dropping spectacle celebrating the 10th anniversary of the League of Legends World Championship.
Client
Riot Games
Released
Project Type
Opening Ceremony
Timeframe
12 Months
Beijing World Championship
Overview
It was the 10th anniversary of the League of Legends World Championship and Riot Games aimed to create the biggest celebration in company history. As the Creative Director for the show, I led a diverse team of external agencies, stage designers, lighting designers, and choreographers to craft an authentic tribute honoring the tournament’s rich legacy.
This was the first live event returning from the pandemic, which meant navigating numerous constraints. We developed innovative creative solutions to address these challenges, ensuring the show's integrity and visual fidelity remained intact.
Beijing World Championship
The Challenge
Due to the pandemic and the event's location in China, we faced numerous creative restrictions, including strict limits on how many people could be on stage at once, creative partners unable to legally enter the country, and music performers unable to travel, among many other challenges.
The show had to deliver on multiple fronts: a full AR performance marking K/DA’s return to the main stage, a celebration of the 10-year anniversary of League of Legends Esports, and a spotlight on the two teams competing in the championship match.
Beijing World Championship
The Solution
Adapting the creative vision in the months leading up to the show while staying true to the core pillars was critical to its success. We delivered a 15-minute experience featuring a 30-foot-tall set design, choreography seamlessly integrated with content to drive storytelling, stunning lighting visuals that captivated the audience, and massive AR activations that transformed the entire stadium.
Beijing World Championship
The Results
The show was a massive success and garnered Riot Games their third Emmy Award. The show was viewed live by 100M+ viewers, and garnered critical acclaim across social channels.
