PFL World Tournament: Brand Spot
Promotional Video
Strategy
Innovation
Creative Producer
Creative Direction
Creating a promotional spot for the Professional Fighters League
PFL World Tournament: Brand Spot
As Creative Director, I led the development of the promotional spot for the Professional Fighters League’s new World Tournament format. The goal was to energize fans and spotlight the high-stakes, win-or-go-home structure that sets this tournament apart.
Client
Professional Fighters League
Released
Project Type
Promotional Video
Timeframe
4 Weeks
PFL World Tournament: Brand Spot
Overview
The PFL was launching a new tournament format for their upcming season, the "PFL World Tournament." This win or go home format needed a proper launch film in order to bring excitement to the fans and the tournament.
With fighters from all over the world competing, we had to make sure we included the global aspect of the tournament in addition to all the proper CTA's and branding.
PFL World Tournament: Brand Spot
The Challenge
One of the biggest challenges was introducing the brand-new World Tournament format in a way that was both educational and exciting for fans. Balancing clarity, hype, and storytelling under pressure was crucial to making the campaign land.
At the same time, we had to feature fighters from around the globe—each with their own story—while working under a tight four-week turnaround.
PFL World Tournament: Brand Spot
The Solution
To bring the concept to life, we shot near the fighters’ training facility in Florida using a 20-foot LED wall, creating an immersive environment that visually aligned with the new broadcast package. This setup allowed us to efficiently produce high-impact visuals while keeping the look cohesive across all PFL content.
PFL World Tournament: Brand Spot
The Results
The final video was met with enthusiasm from the client, who was thrilled with how it brought the new tournament format to life. Fan sentiment online was overwhelmingly positive, with viewers responding well to both the clarity of the format and the cinematic quality of the promo.
