Tyler1 LCS Promo
Promotional Film | Opening Ceremony
Strategy
Innovation
Creative Producer
Creative Direction
Teaming up with League of Legends biggest influencer to bring our fans back from the pandemic
Tyler1 LCS Promo
To reintroduce fans to live shows after the pandemic, Riot Games partnered with the biggest League of Legends streamer, Tyler1, to reignite hype and excitement around the league and help bring the community back together.
Client
Riot Games
Released
Project Type
Promotional Film | Opening Ceremony
Timeframe
6 Weeks
Tyler1 LCS Promo
Overview
As the Creative Director for Riot Games Esports, I pitched, led, and oversaw the execution of a campaign that positioned Tyler1 as the spokesperson for the Spring Finals at NRG Stadium.
In this role, I oversaw a team of writers, influencer management, internal and external artists, the RFP process for external production agencies, as well as stage designers, lighting designers, and pyro teams to bring the full vision to life.
Tyler1 LCS Promo
The Challenge
This was the first live show in two years following the pandemic, held at NRG Stadium in Houston, Texas. Our challenge was to design a set and produce a live experience that could not only fill the stadium but also deliver an unforgettable, high-energy return for fans seeing the LCS in person again.
Tyler1 LCS Promo
The Solution
Tyler1 is arguably the biggest personality in gaming, making him the perfect partner for this event. He brought unmatched energy both in the promotional film and live on stage, creating a must-see moment that fans couldn’t ignore and helping drive massive interest around the Finals.
Tyler1 LCS Promo
The Results
The promotional film helped drive the highest AMA viewership for an LCS Opening Ceremony in the league’s history. The show received positive remarks from fans and stakeholders.
